What We Do: We think of ourselves as Product Capitalists™, an innovation management firm that helps inventors strengthen and license promising new products. Often a new product idea lacks the economic clout to justify an entire enterprise. The product may be an add-on to an existing product, or the inventor simply may not have the time and capital to start and run a business. Even more likely, an existing company is already positioned in the marketplace to leverage the invention. It became obvious, through discussions with both inventors and BigCos, that an experienced intermediary could enhance the product development process for both parties.
Our Approach: Our approach is different in two basic ways. First, we view the market through the consumer's lens. An invention may be creative and technically elegant, but it's not a true innovation until consumers buy it. So our approach starts with understanding and measuring consumer response. Second, we don't take any money upfront — unlike many conventional marketing companies. Just the opposite, we have $2 million in committed capital and access to up to $10 million, so we can invest our capital in promising inventions and take compensation only when a successful licensing agreement or sale is completed. See — Our Process.
Our Purpose and Values: Evergreen IP exists to find and grow patentable, tangible consumer product ideas into marketable innovation. EIP will achieve above-market returns for shareholders; treat inventors equitably; and will work collaboratively and openly with BigCos. EIP will deal with both inventors and BigCos with transparency and consistency. We recognize that we can succeed as an intermediary only with exceptional staff; a passion for consumer products and commercialization; a healthy balance of risk taking and discipline; and, above all, integrity and honesty.