Let's face it — invention and commercialization are risky. Not all inventions turn into true innovation. Some require nurturing; some require significant adaptation; and some aren't destined to work. But the odds of success can be improved via consistent use of best practices. Best practices like EIP's that span concept development, product development, legal, finance, branding and market research. And the informed use of our extensive partners' expertise — whether it's Eureka Ranch and Merwyn, ASTRO Studios, Strategix Vision, AC Nielsen BASES, or many others. The resulting EIP process looks like this:

We work with our inventors much the way Hollywood works with screenwriters, by "optioning" the invention. Unlike invention brokers, you don't pay us a fee upfront. Instead, we negotiate an agreement that establishes project terms. We will invest our resources as we deploy our development and qualification process. Like you, we want to move quickly, and we will keep you posted on progress. The goal, of course, is to license or sell the final innovation, because that's the only way either of us make money. But, rest assured, should your project fail to survive the commercialization process at any point, you retain control of your invention's future.

BigCos relationships may take many forms. In most cases, we undertake a project with multiple BigCos in mind. We tailor our development and qualification process with their respective needs in mind, and then present the opportunity to each in an even-handed manner. In some cases, only one meaningful licensee or buyer may exist for the invention. In those cases we may initiate the dialogue early in the value chain. Finally, in yet other cases, BigCos may actually source inventions through EIP as they search to satisfy a particular portfolio need. Dialogue, in those cases, commences as early as possible in our value chain. In all circumstances we bring only topnotch opportunities to the table and transact with complete transparency.