Our Process

Let's face it — invention and commercialization are risky. Not all inventions turn into true innovation. Some require nurturing; some require significant adaptation; and some aren't destined to work. But the odds of success can be improved via consistent use of best practices. Best practices like EIP's that span concept development, product development, legal, finance, branding and market research. And, in addition to best practices, it's important to get the right people, with the right mindset, looking at the product.

We work with our inventors much the way Hollywood works with screenwriters, by "optioning" the invention. Unlike invention brokers, you don't pay us a fee upfront. Instead, we work with you to best position and explain your invention to Clorox (assuming we think it's a great idea and a good fit). Our relationship with Clorox ensures the right person will evaluate your product, and that you don't get bounced from one person to another for weeks (or months!) on end.

Then, if Clorox likes it, they "pick up the option" and sign the standardized license agreement. Whether Clorox says "Yes" or "No" is at their sole discretion. If they pick it up, then Clorox runs with it from there, with EIP helping in various ways to get it to market. If Clorox passes, the option expires, and you can shop it around to other potential licensees. In all circumstances we bring only topnotch opportunities to the table and transact with complete transparency.

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